What Do Ships Most Commonly Order in Duty Free Supplies? Our Insights from the Industry

The duty free segment at sea is a dynamic and essential part of onboard passenger experience, particularly in the ferry and cruise industry. From luxury fragrances and alcohol to everyday necessities, duty free products enhance both guest satisfaction and onboard revenue. At Baltona Shipchandlers, we’ve been delivering duty free supplies to vessels across Europe for decades. This gives us a unique vantage point into purchasing trends, logistical demands, and preferences of both operators and passengers.

In this article, we reveal the most commonly ordered duty free products on ships, based on real-world orders from vessels we serve. Whether you manage onboard retail, operate a cruise ship, or supply logistics for a ferry company, this guide will give you valuable insight into the maritime duty free ecosystem.

Premium Alcohol – Still a Core of Duty Free Demand

Unsurprisingly, alcoholic beverages remain at the top of the order lists across nearly all types of vessels offering duty free services. Whisky, vodka, gin, and rum are particularly strong performers, with premium and well-known global brands in high demand. In addition to spirits, wines and champagne also feature prominently – especially on cruise ships and long-distance passenger ferries catering to higher-end travelers.

Our clients often tailor their selections based on route and customer demographics. For example, ferries operating between Nordic countries and mainland Europe tend to order more Scotch whisky and premium vodka, while Mediterranean routes often see increased demand for Prosecco, aperitifs, and local liqueurs. Regardless of route, offering a curated selection of alcohol that balances pricing, quality, and brand recognition is key to maximizing onboard sales.

Fragrances and Cosmetics – A Luxury Experience at Sea

Another major product category within maritime duty free is perfumes and cosmetics. Leading brands such as Dior, Chanel, Lancôme, and Hugo Boss are frequently ordered by ships that prioritize a premium passenger experience. These items are often perceived as exclusive treats or travel rewards, making them especially attractive in a tax- and duty-free environment.

Baltona’s fragrance portfolio is selected based on customer data and purchasing history, ensuring that ships receive top-selling men’s and women’s scents that resonate with their audience. Meanwhile, skincare and makeup products – especially travel-size versions – are seeing growing interest, particularly from female travelers and crew members. By keeping shelves stocked with popular seasonal collections, operators can create an appealing and relevant shopping experience that adds value to every voyage.

Tobacco Products and Alternatives – Regulated but Still Relevant

Despite growing regulation, tobacco products remain a staple in many onboard duty free assortments, especially on ferries and long-haul vessels. Cigarettes and cigars are frequently ordered in high volume, and are typically among the most price-sensitive products offered duty free. Their appeal lies largely in substantial price differences compared to domestic retail markets – especially for passengers coming from countries with high excise duties.

That said, we are also seeing a shift toward tobacco alternatives, such as heated tobacco and nicotine pouches, particularly among younger consumers and international passengers. This trend is leading some ship operators to gradually adapt their stock to reflect new preferences. Baltona provides guidance on compliance, duty regulations, and labeling, helping ensure these products meet legal requirements while maximizing commercial potential.

Confectionery and Everyday Goods – Supporting Impulse Buys and Crew Needs

Though luxury goods attract much of the spotlight, everyday items such as chocolates, snacks, and toiletries make up an essential part of the order volume, especially on crew-dedicated orders and family-oriented cruises. Brands like Lindt, Toblerone, and Ferrero Rocher are strong performers thanks to their global recognition and gift appeal. These products support impulse buying, particularly on short routes where quick purchases are more likely.

In addition, personal care items such as toothpaste, razors, pain relievers, and over-the-counter essentials are frequently ordered by ship operators as part of routine crew provisioning. These products play a key role in maintaining onboard well-being for both passengers and staff. While they may not drive large margins individually, they’re critical for ensuring a complete and convenient retail offering at sea.

Conclusion: Data-Driven Supply for a Seamless Duty Free Experience

At Baltona Shipchandlers, we believe that successful onboard retail begins with reliable, data-informed supply chains. By tracking purchase behaviors across our maritime clients, we tailor each shipment to suit the vessel type, passenger demographics, and route-specific expectations. Whether you’re supplying a luxury cruise ship or a regional ferry, the key lies in blending bestselling duty free categories with responsive restocking and onboard engagement.

As consumer habits evolve, we continue to adapt – expanding our product range, integrating innovative alternatives, and delivering on the promise of exceptional service at sea. For shipowners and onboard retailers, partnering with an experienced duty free supplier means more than just stocking shelves – it’s about building a profitable, enjoyable experience for everyone onboard.

Partner with Baltona Shipchandlers – Reliable Duty Free Supply at Sea

If you’re looking for a trusted partner to handle your vessel’s duty free supply chain, Baltona Shipchandlers is here to support you at every stage. With decades of experience in maritime logistics and onboard retail provisioning, we offer tailored solutions for cruise ships, ferries, cargo vessels, and military fleets alike. From top-tier alcohol and tobacco brands, to premium fragrances, cosmetics, and crew essentials – we deliver with precision, speed, and full compliance.

Contact our team today to learn how we can help you enhance your onboard offer, increase passenger satisfaction, and optimize your logistics. At Baltona, we don’t just deliver products – we deliver confidence, continuity, and commercial success at sea.